Gelateria MAKO website design (October, 2019)
Concept
Relaxing cafeteria serving fine gelato
URL
Client
Gelateria MAKO (fictional)
The owner had been in Italy for 10 years.
Serving gelato made with healthy, organic ingredients.
Persona’s data
- A woman in late twenties (28 year old office worker)
- Like: simple, functional things rather than decorative
- Unique and be particular about something
- Has many friends, but sometimes wants to spend free time by herself
- Hobby: exploring cafe (often goes to cafe)
- Often browses / posts on Instagram, has her own liking for photo’s color
Keywords
relaxing / simple / functional / stylish / beautiful / pretty
Fonts
Refined, functional, stylish
Alphabetic -> Palatino Linotype / Palatino
Japanese fonts -> 游明朝体(Yu mincho)
Colors
Keywords -> relaxing / warm / stylish / urban
Background -> #f0f0f0 / #f9f9f9 / #fff
Characters -> #333
Headings -> #003355
Underlines, cell’s borders -> #ccc
