Gelateria MAKO logo design (October, 2019)
Concept
Relaxing cafeteria serving fine gelato
URL
Client
Gelateria MAKO (fictional)
The owner had been in Italy for 10 years.
Serving gelato made with healthy, organic ingredients.
Persona’s data
- A woman in late twenties (28 year old office worker)
- Like: simple, functional things rather than decorative
- Unique and be particular about something
- Has many friends, but sometimes wants to spend free time by herself
- Hobby: exploring cafe (often goes to cafe)
- Often browses / posts on Instagram, has her own liking for photo’s color
Keywords
fine / nature / relaxing / encounter / unite / fusion / joy / happiness / healing / source / give / offer
Symbol logo
The shape of gelato -> it resembles mountains -> nature and relaxation
Two different shaped mountains -> two elements = two counties (Italy and Japan) ‘meet each other’ then unite -> this makes us delightful and happy
The road from mountains -> it is from ‘source’ = logo’s typography, and connects to the client -> thus it means ‘connection for giving targets client’s service / product’
Logo typography
Base font -> Relation Two
These two colors have stylishness, elegance -> also has fineness.
Colors
Gold and navy – I chose these colors because they give fineness, elegance, chic and stylishness.
