Light Lounge logo design (November, 2019)
Concept
“My own smart space”
URL
Keywords
openness / freely come to this place -> familiarness / lightness / warm
smart / focus / refined
Client
A company which has just launched a new co-working space ‘Light Lounge’ in Shibuya
Target
Young people in twenties work in Shibuya
Enthusiastic attitude toward their work, stylish, fashionable
Interested in something new / trend
Client’s problem
Their new service is not familiar to their target, so they want to get to know and come to.
Targets’ problem
- Too expensive to use service
- Not available in late night, holidays
- Difficult to focus due to a lack of sufficient personal space
- Not satisfied with co-working spaces’ interior, thus not relaxed
Solution
How to get to know the client’s new service?
– Use ads banners, lading page
How to get to win target’s trust?
– Make a service logo for the service
The strength of the service
- Available in late night (after 8 pm), holidays
- Less expensive than most of other competing services
- Stylish interior
- Relaxing space -> suit for an image ‘ freely come to this place ‘
Colors
Warm colors (orange – red) to express warm, familiarness
Generally light tone to express lightness
Fonts
Keywords: stylish, refined, urban, familiar
Also readable font
