Chappy Tabby

Light Lounge logo design (November, 2019)

Light Lounge logo
Home »  Works » Logo design » Light Lounge logo design (November, 2019)

Concept

“My own smart space”

URL

Keywords

openness / freely come to this place -> familiarness / lightness / warm

smart / focus / refined

Client

A company which has just launched a new co-working space ‘Light Lounge’ in Shibuya

Target

Young people in twenties work in Shibuya

Enthusiastic attitude toward their work, stylish, fashionable

Interested in something new / trend

Client’s problem

Their new service is not familiar to their target, so they want to get to know and come to.

Targets’ problem

Solution

How to get to know the client’s new service?

– Use ads banners, lading page

How to get to win target’s trust?

– Make a service logo for the service

The strength of the service

  • Available in late night (after 8 pm), holidays
  • Less expensive than most of other competing services
  • Stylish interior
  • Relaxing space -> suit for an image ‘ freely come to this place ‘

Colors

Warm colors (orange – red) to express warm, familiarness

Generally light tone to express lightness

Fonts

Keywords: stylish, refined, urban, familiar

Also readable font

Lignt Lounge logo - mock up
Inquire about Logo design

Related Posts

«

Logo design

»