Chappy Tabby

Chappy Tabby’s brand logo design (December, 2019)

Chappy Tabby logo design cover image
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Concept

Design for everybody’s happiness (by consolidating logic and creativity)

Main Keywords

  • happiness <- cat (‘Chappy Tabby is named after my family, Chappy the brown tabby)
  • peace
  • creative / expression
  • discovery
  • myself

The intention of this logo design

A cat’s silhouette raising one hand like high-five, means greeting to, praising others.

It’s hand is going to touch the letter ‘h’, the first letter of the word ‘happy’, also a part of my name ‘Chappy’.

This cat’s tail shapes similar to the letter ‘C’, the first letter of my name.

It means that I can make something happiness.

Chappy Tabby logo idea drafts 1
Idea sketch 1
Chappy Tabby logo idea drafts 2
Idea sketch 2

I found that cat’s tail is like ‘C’ when I drew these sketches 😺

Logo’s color is derived from previously published my portfolio website’s primary color because it gives a calm, intelligent and logical impression.

First I only made symbol logos, but I realized that it is a bit difficult to use if I don’t have logo with typography.

So I combined a symbol and typography of my name.That is a complete logo design.

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